Interview: Belgian Artist Lexx on His Latest Release, Self-Promotion, Club Shows & More

With a career spanning over 20 years, Brussels-based artist Lexx, also known as Alexandre Cofsman masterfully blends groove, melody, and world music in his DJ sets and productions. His musical journey began as a teenager working in a record shop, where he developed a deep appreciation for records and their unique sounds. This early exposure to rhythm and his background in drumming and percussion led him to Paris in 1997 to study mixing. Lexx’s career gained momentum with the success of his club nights in Brussels, notably the renowned ON, which has been his base since 2015. His performances at significant events like Burning Man and Tomorrowland and in clubs across Europe, Israel, and Bangkok have solidified his reputation in the music scene. With new tracks and a fresh, contemporary vibe, Lexx continues to push the boundaries of his art, showing no signs of slowing down.

Following the release of his anthemic single ‘Glory’ on respected Belgian Afro House label Deep In Your Soul, we caught up with Lexx for an immersive chat about music, being a modern-day artist, running club nights and much more:

“Glory” has grabbed much attention for mixing different music styles with modern electronic sounds. Can you talk about how you made this song? How did you blend these various styles, and what feelings did you want people to have when they listened to it?

My goal was to evoke a range of emotions in the listeners, from nostalgia to exhilaration. I wanted people to feel a sense of unity and celebration as if they were part of a global community. Ultimately, “Glory” is about transcending boundaries and finding joy in the fusion of different cultures and sounds.

Creating “Glory” was an exhilarating experience, as it allowed me to explore and merge diverse musical genres with contemporary electronic elements.

The process began with a long listening for the rich textures of traditional music styles of world music that I love. To blend these various styles, I focused on finding common ground in rhythm and melody. I experimented with different tempos and beats, ensuring that each transition felt natural and seamless. 

Belgium has a lot of different music, like jazz and electronic. How do you think growing up in Belgium affected your music, and do you get ideas from any Belgian musicians?

Growing up in Belgium has profoundly shaped my music, largely due to the country’s rich history of jazz clubs and concert venues. Belgium has always been a haven for artistic inspiration, attracting a wide array of musical talent and fostering a diverse musical environment. This long tradition of vibrant musical culture has deeply influenced my development as an artist.

Belgium’s electronic music scene, in particular, is a major source of inspiration. Artists like Junior Jack, The Magician, Soulwax, Amelie Lens, and Charlotte de Witte are remarkable examples of success in the electronic genre. Their innovative sounds and international acclaim have motivated me to push the boundaries of my own music. These artists have shown that Belgian musicians can make a significant impact on the global stage, and their achievements inspire me to strive for excellence in my own work. Additionally, Belgium is home to international stars across various genres, which has further broadened my musical influences.

So, growing up in Belgium, with its rich musical heritage and diverse array of successful artists, has been incredibly inspiring. It has encouraged me to embrace a variety of musical styles and has provided a solid foundation for my own creative journey.

Besides making music, you organize events, including successful club nights like ON. Why did you start doing this, and how does it fit with your music work?

Organizing events and club nights like ON began as a natural extension of my passion for music. Being deeply involved in the electronic music scene, I wanted to create spaces where people could come together and experience the energy and community that music fosters. Starting these events allowed me to share my vision and curate unique musical experiences that go beyond just listening to tracks.

These events are a perfect complement to my work as an artist. They provide an opportunity to connect directly with the audience, understanding their reactions and preferences in a live setting. This feedback is invaluable, as it helps me refine my music and tailor it to what resonates most with listeners.

Furthermore, organizing club nights allows me to collaborate with other artists, DJs, and producers, fostering a community of like-minded creatives. This not only enriches my own work but also contributes to the growth and vibrancy of the local music scene. It’s a synergistic relationship where my music influences the events, and the events, in turn, inspire and inform my music.

Working with other artists can lead to new and creative ideas. Are there any artists you want to work with in the future? What kind of projects would you do together?

I often prefer to start projects on my own, allowing me to explore my creative direction freely. I like to share my ideas and drafts with friends in the music industry for feedback, but overall, even when I feel lost, I somehow know where I need to go to complete my projects. I have tried collaborating with multiple people in the past, but I find that this work is so personal that it often doesn’t lead to the desired outcome.

Despite this, there are three artists with whom I am currently discussing potential remix and creation projects in the coming months. While I enjoy the solitary aspect of creating music, I am excited about these upcoming collaborations and look forward to seeing how our combined efforts will bring new dimensions to our music.

“Glory” is more than just music; it creates an experience. If you could take your listeners anywhere with your music, where would you choose, and what story would you tell?

If I could take my listeners anywhere with “Glory,” it would be to an enchanting forest festival, blending nature with futuristic light installations and immersive soundscapes. The journey would tell a story of self-discovery and unity. Starting with wonder and curiosity, the listeners would navigate through challenges and obstacles, reflecting on life’s struggles. The music would mirror these emotions, culminating in a grand celebration under the stars, symbolizing triumph and togetherness. “Glory” would ultimately leave listeners with a sense of hope, joy, and connection.

With music changing because of streaming and social media, how do you deal with these changes and stay connected with your fans online?

I stay connected with fans by being active on social media, sharing updates and behind-the-scenes content, and interacting directly. I ensure my music is available on all streaming platforms and engage through live streams and virtual events. Fan feedback is crucial, and I often ask for their opinions to keep them involved in the creative process.

If “Glory” was in a movie, what kind of scene would it be, and what feelings would it bring out? Are there any images or ideas that match the song?

“Glory” would fit a climactic, uplifting scene where the protagonist overcomes obstacles and triumphs. It would evoke feelings of hope, empowerment, and celebration. Visually, it could feature stunning landscapes, soaring skies, or a euphoric festival crowd, capturing a sense of freedom and exhilaration.

If you made a special drink based on “Glory,” what would it have in it, and what would it taste like?

The “Glory” drink would have sparkling water, fresh citrus juices (orange and lime), mint, and a hint of ginger. It would taste vibrant, refreshing, and slightly sweet, with a hint of spice.

What are your goals for your music career? Do you have any new projects coming up that you’re excited about?

My main goals are to continue evolving as an artist and reach a wider audience. I’m working towards releasing a new EP that explores new sounds and collaborations. Additionally, I aim to perform at more international festivals and iconic venues. Another milestone is to grow my ON club nights into a globally recognized brand known for unique and immersive experiences. These goals drive me to push my creative boundaries and connect more deeply with listeners.

If you could DJ in a weird place, like underwater or in space, where would you pick, and how would it change your performance for the audience?

I would love to DJ on a moving train or metro. The unique setting would transform a routine commute into an exciting party, making the experience immersive.

Lexx (BE)