HMWL Limited Shirts designed by Jenny Grettve

Even though the most of her autumn collection is on the way to New York – Jenny Grettve runs a Pop – Up store at Lilla Fiskargatan 7 in Lund all day today.

Except for getting everyones attention at both the Stockholm and the New York Fashion Week with her lovely womens collection, Jenny designed a very special shirt collection for us at HMWL.

The three limited items are dubed Gate, Snare and EQ. Designed for a hard working DJ that wants to look great both during and after the gig. Some are pre-booked already by our musician friends. Others are on sale today at the Pop-Up store (where we are DJing all the afternoon). The rest will be available at selected stores in Sweden and New York and through Jenny Grettve’s online store 


I know you want one.

Model: Jesper Aubin

by Dj Skyjacker of House Music With Love

About Alex Esser:

DJ, surfer and entrepreneur residing in Malmö, Sweden. HMWL label daddy. My music network is always open. Holler at